[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.areon.cz\/jak-firmy-umele-zvysuji-hodnotu-svych-vyrobku\/#Article","mainEntityOfPage":"https:\/\/www.areon.cz\/jak-firmy-umele-zvysuji-hodnotu-svych-vyrobku\/","headline":"Jak firmy um\u011ble zvy\u0161uj\u00ed hodnotu sv\u00fdch v\u00fdrobk\u016f","name":"Jak firmy um\u011ble zvy\u0161uj\u00ed hodnotu sv\u00fdch v\u00fdrobk\u016f","description":"Ka\u017ed\u00fd obchodn\u00edk uv\u00edt\u00e1 jakoukoliv p\u0159\u00edle\u017eitost ke zv\u00fd\u0161en\u00ed ceny sv\u00e9ho v\u00fdrobku. U potravin\u00e1\u0159stv\u00ed je to nap\u0159\u00edklad men\u0161\u00ed \u00faroda, zv\u00fd\u0161en\u00ed cen energi\u00ed a podobn\u011b. Ale co kdy\u017e se takov\u00e1 mo\u017enost nenaskytne? Pak je nutn\u00e9 ji um\u011ble vytvo\u0159it.   V\u0161e za\u010d\u00edn\u00e1 reklamou. Je […]","datePublished":"2019-10-21","dateModified":"2023-06-06","author":{"@type":"Person","@id":"https:\/\/www.areon.cz\/author\/#Person","name":"","url":"https:\/\/www.areon.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6b1978a802e1d2522476d4f1a954a19e989b74ba84b3e15a182efb651cc75097?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6b1978a802e1d2522476d4f1a954a19e989b74ba84b3e15a182efb651cc75097?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"areon.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.areon.cz\/wp-content\/uploads\/img_a358168_w3541_t1572439335.jpg","url":"https:\/\/www.areon.cz\/wp-content\/uploads\/img_a358168_w3541_t1572439335.jpg","height":0,"width":0},"url":"https:\/\/www.areon.cz\/jak-firmy-umele-zvysuji-hodnotu-svych-vyrobku\/","about":["Firmy"],"wordCount":483,"articleBody":"Ka\u017ed\u00fd obchodn\u00edk uv\u00edt\u00e1 jakoukoliv p\u0159\u00edle\u017eitost ke zv\u00fd\u0161en\u00ed ceny sv\u00e9ho v\u00fdrobku. U potravin\u00e1\u0159stv\u00ed je to nap\u0159\u00edklad men\u0161\u00ed \u00faroda, zv\u00fd\u0161en\u00ed cen energi\u00ed a podobn\u011b. Ale co kdy\u017e se takov\u00e1 mo\u017enost nenaskytne? Pak je nutn\u00e9 ji um\u011ble vytvo\u0159it. V\u0161e za\u010d\u00edn\u00e1 reklamou. Je nutn\u00e9 p\u0159esv\u011bd\u010dit potenci\u00e1ln\u00ed z\u00e1kazn\u00edky, \u017ee n\u00e1\u0161 v\u00fdrobek m\u00e1 n\u011bco nav\u00edc, co ostatn\u00edm chyb\u00ed. N\u011bco \u00fa\u017easn\u00e9ho, za co si budou cht\u00edt p\u0159iplatit. To, \u017ee onen p\u0159\u00eddavek je ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f prakticky bezcenn\u00fd a produkt samotn\u00fd p\u0159\u00edli\u0161 nevylep\u0161uje, je sp\u00ed\u0161 pravidlem ne\u017e v\u00fdjimkou. P\u0159\u00edkladem jsou r\u016fzn\u00e9 typy kultur v jogurtech. Dal\u0161\u00ed mo\u017enost\u00ed, zejm\u00e9na u v\u011bc\u00ed pro d\u011bti, je d\u00e1t na n\u011b obr\u00e1zek n\u011bjak\u00e9 zn\u00e1m\u00e9 kreslen\u00e9 postavi\u010dky. Ale funguje to i na dosp\u011bl\u00e9 – vzpome\u0148me jen na v\u0161echny ty poh\u00e1rky, kuf\u0159\u00edky, batohy \u010di podobn\u011b s postavami z Marvelu \u010di Star Wars. Lid\u00e9 jsou ochotni si za v\u011bc s obr\u00e1zkem sv\u00e9ho obl\u00edben\u00e9ho hrdiny p\u0159iplatit, tak pro\u010d toho nevyu\u017e\u00edt. Zvy\u0161ovatelem ceny je i zn\u00e1m\u00e1 zna\u010dka. Lid\u00e9 jsou ochotni zaplatit hodn\u011b pen\u011bz, pokud zbo\u017e\u00ed bude m\u00edt na sob\u011b vytou\u017eenou ikonku. \u010casto vyu\u017e\u00edvan\u00fdm zp\u016fsobem, jak zv\u00fd\u0161it cenu, je zv\u011bt\u0161it raritu dan\u00e9ho v\u00fdrobku. To se d\u011bl\u00e1 p\u0159edev\u0161\u00edm pomoc\u00ed tzv. „limitovan\u00fdch edic“, kter\u00e9 se v\u0161ak v\u011bt\u0161inou od t\u011bch norm\u00e1ln\u00edch li\u0161\u00ed pouze obalem, p\u0159\u00edpadn\u011b ozn\u00e1men\u00ed, \u017ee se dan\u00fd v\u00fdrobek p\u0159estane prod\u00e1vat. Hodn\u011b praktikovan\u00e1 je i zm\u011bna obalu, kter\u00e1 zaru\u010d\u00ed lep\u0161\u00ed trvanlivost a ochranu v p\u0159\u00edpad\u011b potravin \u010di bezpe\u010d\u00ed p\u0159ed d\u011btmi u \u010distic\u00edch prost\u0159edk\u016f. Ve skute\u010dnosti nejsou tyto nov\u00e9 obaly o tolik lep\u0161\u00ed, ne\u017e ty star\u00e9 a v\u011bt\u0161inou nejsou hodny zv\u00fd\u0161en\u00e9 ceny. Popul\u00e1rn\u00ed metodou, kter\u00e1 se pou\u017e\u00edv\u00e1 p\u0159edev\u0161\u00edm u knih, je pozitivn\u00ed hodnocen\u00ed n\u011bjak\u00e9 zn\u00e1m\u00e9 osoby \u010di novin, p\u0159\u00edpadn\u011b zna\u010dka „bestseller“. Ob\u00e1lky knih p\u0159et\u00e9kaj\u00ed v\u00fdrazy jako „Nejlep\u0161\u00ed kniha roku“ – a\u010d je t\u0159eba teprve b\u0159ezen, a podobn\u011b. Nutno \u0159\u00edci, \u017ee tyto recenze jsou obvykle zaplaceny a p\u0159\u00edli\u0161 nevypov\u00eddaj\u00ed o skute\u010dn\u00e9 kvalit\u011b produktu. Je proto dobr\u00e9 vyu\u017e\u00edvat zdrav\u00fd rozum a neplatit v\u00edce za obal, kter\u00fd stejn\u011b vyhod\u00edme, \u010di za n\u011bco, co prakticky nefunguje. A to je vlastn\u011b to nejlep\u0161\u00ed \u0159e\u0161en\u00ed – pou\u017e\u00edvat rozum. V\u011b\u0159\u00edm, \u017ee se nyn\u00ed p\u0159ed ka\u017ed\u00fdm n\u00e1kupem zamysl\u00edte: stoj\u00ed ta v\u011bc opravdu za to?                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (16 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak firmy um\u011ble zvy\u0161uj\u00ed hodnotu sv\u00fdch v\u00fdrobk\u016f","item":"https:\/\/www.areon.cz\/jak-firmy-umele-zvysuji-hodnotu-svych-vyrobku\/#breadcrumbitem"}]}]