[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.areon.cz\/reklama-v-historii-a-dnes\/#Article","mainEntityOfPage":"https:\/\/www.areon.cz\/reklama-v-historii-a-dnes\/","headline":"Reklama v historii a dnes","name":"Reklama v historii a dnes","description":"A\u0165 u\u017e d\u011bl\u00e1me cokoli, reklam\u011b se v na\u0161em \u017eivot\u011b nevyhneme. \u010c\u00edh\u00e1 na n\u00e1s v\u0161ude. V televizi, r\u00e1diu, na ulici, v novin\u00e1ch, na internetu\u2026 V modern\u00ed spole\u010dnosti se reklama vyskytuje zkr\u00e1tka t\u00e9m\u011b\u0159 v\u0161ude. Za prvn\u00ed dochovalou reklamu v\u016fbec se pova\u017euje inzer\u00e1t […]","datePublished":"2021-01-16","dateModified":"2021-01-16","author":{"@type":"Person","@id":"https:\/\/www.areon.cz\/author\/#Person","name":"","url":"https:\/\/www.areon.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6b1978a802e1d2522476d4f1a954a19e989b74ba84b3e15a182efb651cc75097?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6b1978a802e1d2522476d4f1a954a19e989b74ba84b3e15a182efb651cc75097?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"areon.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.areon.cz\/wp-content\/uploads\/v%C3%BDv%C4%9Bsn%C3%AD%20%C5%A1t%C3%ADt.jpg","url":"https:\/\/www.areon.cz\/wp-content\/uploads\/v%C3%BDv%C4%9Bsn%C3%AD%20%C5%A1t%C3%ADt.jpg","height":0,"width":0},"url":"https:\/\/www.areon.cz\/reklama-v-historii-a-dnes\/","about":["Online"],"wordCount":441,"articleBody":"   A\u0165 u\u017e d\u011bl\u00e1me cokoli, reklam\u011b se v na\u0161em \u017eivot\u011b nevyhneme. \u010c\u00edh\u00e1 na n\u00e1s v\u0161ude. V televizi, r\u00e1diu, na ulici, v novin\u00e1ch, na internetu\u2026 V modern\u00ed spole\u010dnosti se reklama vyskytuje zkr\u00e1tka t\u00e9m\u011b\u0159 v\u0161ude. Za prvn\u00ed dochovalou reklamu v\u016fbec se pova\u017euje inzer\u00e1t psan\u00fd na papyru, star\u00fd asi 3 tis\u00edce let. Ji\u017e ve starov\u011bk\u00e9m Egypt\u011b, \u0158ecku \u010di \u0158\u00edm\u011b se pou\u017e\u00edvaly v\u00fdv\u011bsn\u00ed \u0161t\u00edty u kr\u00e1m\u016f a kr\u010dem. V t\u00e9to dob\u011b v\u0161ak reklama nebyla nijak markantn\u00ed. V\u011bt\u0161\u00ed rozmach za\u017eila a\u017e v 15. Stolet\u00ed, jak jinak ne\u017e vynalezen\u00edm knihtisku Johannesem Gutenbergem. Do\u0161lo k v\u00fdrazn\u00e9mu roz\u0161\u00ed\u0159en\u00ed reklamy v podob\u011b let\u00e1k\u016f a ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f. Dal\u0161\u00ed velk\u00fd zlom nastal v dob\u011b pr\u016fmyslov\u00e9 revoluce, kdy se vyr\u00e1b\u011blo \u010d\u00edm d\u00e1l v\u011bt\u0161\u00ed mno\u017estv\u00ed zbo\u017e\u00ed. To bylo nutno n\u011bkomu prodat, a proto se \u010d\u00edm d\u00e1l \u010dast\u011bji vyu\u017e\u00edvalo inzerce v novin\u00e1ch. Zakl\u00e1daly se prvn\u00ed reklamn\u00ed agentury a reklama se za\u010dala rychle rozm\u00e1hat.A pak u\u017e to \u0161lo rychle. Ve 20. Stolet\u00ed se s reklamou a inzerc\u00ed roztrhl pytel. Za\u010dala m\u00edt v\u00edce um\u011bleck\u00fd styl, na jej\u00ed tvorb\u011b se pod\u00edleli v\u00fdznamn\u00ed um\u011blci, let\u00e1ky byly tvo\u0159eny slavn\u00fdmi mal\u00ed\u0159i, reklamy do rozhlasu a pozd\u011bji do televize namluvili slavn\u00ed herci a zp\u011bv\u00e1ci. Reklama se postupn\u011b za\u010dala st\u00e1vat b\u011b\u017enou sou\u010d\u00e1st\u00ed \u017eivota. Postupn\u011b se p\u0159esunula p\u0159edev\u0161\u00edm do novin a odtud pozd\u011bji do televize a r\u00e1dia, kter\u00e9 se za\u010dali dost\u00e1vat do spousty dom\u00e1cnost\u00ed.A jak si stoj\u00ed reklama dnes? Zat\u00edmco na p\u0159elomu stolet\u00ed byla reklama nejv\u00edce vyu\u017e\u00edv\u00e1na v televizi a v r\u00e1di\u00edch, v sou\u010dasn\u00e9 dob\u011b tato reklama sp\u00ed\u0161e obt\u011b\u017euje. V sou\u010dasn\u00e9 dob\u011b je mnohem obl\u00edben\u011bj\u0161\u00ed c\u00edlen\u00e1 reklama na internetu, kter\u00e1 se zobrazuje na z\u00e1klad\u011b vyhled\u00e1v\u00e1n\u00ed, tak\u017ee je zam\u011b\u0159en\u00e1 opravdu na osobu, kter\u00e1 za p\u0159\u00edstrojem sed\u00ed. Vyu\u017e\u00edvaj\u00ed se PR \u010dl\u00e1nky Seolight.cz, inzer\u00e1ty, firmy c\u00edl\u00ed na soci\u00e1ln\u00ed s\u00edt\u011b, p\u00ed\u0161\u00ed speci\u00e1ln\u00ed odborn\u00e9 blogy.Reklama je sou\u010d\u00e1st\u00ed na\u0161eho \u017eivota a jen tak rychle se j\u00ed nezbav\u00edme. N\u011bkdy m\u016f\u017ee obt\u011b\u017eovat, jindy pot\u011b\u0161\u00ed a uleh\u010d\u00ed na\u0161i pr\u00e1ci s hled\u00e1n\u00edm toho vhodn\u00e9ho produktu. Samostatnou kapitolou je propagace v\u00fdrobk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00e1 je v sou\u010dasn\u00e9 dob\u011b opravdu na vzestupu.                                                                                                                                                                                                                                                                                                                                                                                          3.7\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklama v historii a dnes","item":"https:\/\/www.areon.cz\/reklama-v-historii-a-dnes\/#breadcrumbitem"}]}]